CPG Wellness Start-Up · 2017-2020

2 · brand concept

3 · packaging + products

4 · marketing

5 · events + community

6 · achievements

brand concept

about red dirt, llc

Inspired by my family’s East ​Texas roots, I launched a ​small-batch wellness ​product line. My role as a ​solo founder included:

+ brand development

+ brand identity + design

+ ingredient sourcing

+ packaging design

+ digital marketing

Mixing plant-derived ​ingredients, each product ​was crafted with lots of love ​+ named for a family ​member.

brand ethos

I encourage you to cultivate inner ​and outer softness. Stay soft.

brand idenitity

merchandise

packaging + products

products

+ gertie bell hair + body butter | 2 oz., 4 oz.

+ hannah hair + facial oil | 2 oz.

+ elaine face + body scrub | 2 oz.

marketing

+ email newsletter

ju·ju: owning our magic

+ press mentions

Modern Luxury

+ instagram

events + community

Moon Shine: 2018-2019 | Washington, D.C.

+ retail pop-up shops · 15+ vendors · 3 events

+ sister business to red dirt

+ secured women-owned sponsors: Dame Products, Girls Night In, The Sill

achievements

· $10K+ in product sales

· 5K+ organic digital reach in Washington, D.C. region

· Regional press and social media mentions

· Selected for exclusive vending spaces: Crafty Bastards Handmade Fair, National Museum of Women in the Arts’s MakeHER Mart

· 5+ stockists in Washington, D.C., Virginia, Philadelphia and Dallas

· Successful retail pop-up markets with 15+ vendors, artists and healers

· Hosted sold-out workshops with local healers and makers